Green Light District

Colloboration strategy for urban sustainable partnership

August 2020 - Green Light District is an Amsterdam-based partnership that aims at creating systemic sustainable change in the historic Red Light District together with the municipality, local residents, entrepreneurs and property owners. Green Light District is part of the Amsterdam Climate Agreement – Roadmap Amsterdam Climate Neutral 2050 – which aims at reducing CO2 emissions by 55% in 2030 and by 95% in 2050 (compared to 1990). Green Light District currently forms the most operationalized partnerships aiming at the sustainable urban transformation for the city.

With 3.1 million yearly visitors, the Red Light District is an important tourist attraction and one of the most visited square kilometres in Europe. This creates several social and environmental challenges for the neighbourhood. Green Light District aims for more than just becoming a ‘green’ neighbourhood, but for social coherence in an area that is challenged by over tourism. The partnership take a bottom-up approach in creating social value for the neighbourhood by involving inhabitants and local businesses. As such, Green Light District forms a showcase for sustainable transformation of (European) historical, monumental inner cities and gives important insights in how to design future (urban) sustainable partnerships. 

Klimaatkantoor advices Green Light District on thought leadership strategy, communications, external relations, public affairs and stakeholder management. More information on Green Light District can be found here.